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Monthly Archives: September 2024

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How to Create User Personas That Drive Results

BlogBy Rafael J. Schwartz25 September 2024Leave a comment

Recently, I had a conversation with a colleague, and we discussed the mixed reputation that user personas have in product development. Some claim they are generic or outdated, but that often depends on how they’re used. When not done correctly, user personas can lead to surface-level insights that don’t help you understand your customers. But…

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Can You Train Yourself to Recognize Opportunities?

BlogBy Rafael J. Schwartz18 September 2024Leave a comment

Opportunity recognition isn’t a mysterious skill but something you can train your mind to master. Learn how to spot business opportunities, identify market gaps, and turn problems into solutions with practical strategies like journaling, asking “What if” questions, and reverse-engineering success.

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Generative AI and the Future of Product Strategy

BlogBy Rafael J. Schwartz11 September 2024Leave a comment

Generative AI is moving from early adopters to the mass market, transforming product development and business strategy. As this shift takes hold, companies must balance innovation with simplicity, addressing challenges like monetization, data privacy, and user education to stay competitive in the evolving landscape.

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Mastering Communication: How to Improve Team Collaboration and Product Development

BlogBy Rafael J. Schwartz5 September 2024Leave a comment

Effective communication can transform how teams collaborate and innovate.

Understanding the different communication layers can bridge knowledge gaps, improve clarity, and streamline product development, ensuring your ideas truly connect with your audience.

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