Understanding Entrepreneurial Intensity
Entrepreneurial Intensity (EI) measures how frequently and intensely entrepreneurial activities occur within an organization. It focuses on three key dimensions: innovativeness, proactiveness, and risk-taking. By assessing and balancing these dimensions, companies can better align their strategies, identify the right product champions, and drive innovation. Understanding EI helps organizations navigate challenges and seize opportunities, ensuring sustained growth. Whether your company excels at incremental improvements or breakthrough innovations, EI provides a valuable framework for strategic alignment and long-term success.